Galaxy Unpacked
To build anticipation for the Galaxy Unpacked event, we reimagined Samsung’s native wallpapers as a creative spark for a series of sensory-rich animations.
Each piece highlighted a core experience—Music, Photography, and Location—brought to life through hypnotic visuals and tactile motion.
We created a scalable design system that extended across social, event visuals, and motion assets that were built to flex globally.
I led the creative direction alongside the creative team, producers, and external motion partners to bring it all together with precision and craft.
